Our expertise aligns perfectly with technology teams seeking to establish, explore, or enhance the user experience of crucial workflows within a product. While we do not specialize in marketing websites, we are more than happy to refer you to some of the top professionals in the industry if that’s what you need!
UX can often be overlooked in the pursuit of product-market fit unless it’s explicitly prioritized. As products evolve, key workflows can become cluttered with specialized functionality, causing user confusion. This Waay specializes in providing practical solutions that greatly improve usability while maintaining a strong focus on delivering business value
Pursuing product-market fit with a strong UX foundation can fuel growth, facilitate easier pivots, and save time and money in the long run. This Waay offers customizable proof of concept explorations, integrating UX Research and Design Thinking as needed within time and budget constraints.
Looking to evaluate how a portfolio company or a prospect stands out in terms of usability? Our approach offers a detailed analysis of UX proficiency, uncovering insights into team and product maturity and pinpointing improvement areas. This information can inform staffing, roadmap planning, and UX investment, helping the company excel in the market.
Not every project needs deep discovery. Many teams we work with already have an initial idea of the problem / solution landscape. During our initial meetings, we listen to and collect as much context as possible, then make suggestions on which project types may be a good fit.
$15,600Starting at
A fast, informative, and cost effective way to make progress.
A UX Audit can be completed in just 2 to 4 weeks, offering essential insights into product usability, outlining issues and exploring opportunities, visualizing potential paths forward. This makes it an ideal, low-commitment starting point for those looking to improve their user experience.
Signals that you may need a UX Audit:
$15,600Starting at
How quickly do users perceive the value of your product? Many products necessitate customized, high-touch implementation practices, which can be labor-intensive. How can you transition this to a more product-led process? If you’ve already embraced a Product-Led Growth (PLG) strategy, This Waay can evaluate the efficiency of that workflow and identify areas for enhancement.
$15,600Starting at
Assess if a new or an existing product will land in a specific market. We craft a plan to engage your potential customers and dig into their needs and decision making process so that you are able to understand where to invest.
$15,600Starting at
Once there is a plan to make product improvements that align with overarching business goals, they must be realized within the product itself. This Waay leverages modern practices in design to craft easy to use product experiences that users love. Depending on needs, This Waay can jump quickly into full fidelity designs to visualize every step a user takes along their journey.
$15,600Starting at
Avoid throwing designs over the fence. This Waay integrates development into the entire process, ensuring that designs are evaluated for feasibility early in the process and that edge cases are well supported as the team is building.
$15,600Starting at
Curious about how your users are thinking, feeling, or behaving in regards to the solution your product provides? There are various forms of User Experience Research that This Waay supports to help you make data based decisions.
$15,600Starting at
For startups without a product, a proof of concept exploration creates a user experience prototype, showcasing product value. This process helps the team understand user needs, test ideas, and refine the concept, ensuring it’s user-centric and viable before full development, reducing risks and boosting market success chances
$15,600Starting at
Enhance your development process with our Component Library Generation service, designed to streamline your UI development and ensure consistency across your digital products. By creating a comprehensive library of reusable components, we empower your team to build and iterate faster, while maintaining a cohesive and visually appealing user experience.
Collaborate with us at This Waay to evaluate investment prospects or to navigate the scaling journey of a recently acquired portfolio company. We delve deep into the UX challenges and opportunities, providing education and insights to all stakeholders throughout the process.
$19,200Starting at
$12,480Starting at
$15,600Starting at
Depending on needs, a combination of these deliverable types may be used. We will dig into where there is opportunity during our initial discovery conversation.
Competitive Analysis
Stakeholder Interviews
Heuristic Evaluation
User Interviews
Personas
Concept Validation
Usability Testing
User Workflows
Journey Maps
IA & Site Maps
Use Case Development
Screen Types
Wireframes
Hi-Fidelity Mockups
Component Libraries
Visual Design Direction
Dev Handoff Support
We often custom solutions for early and growth stage budgets
Select between 5hrs or 10hrs of dedicated weekly support. Great for coaching or support with development execution.
Customized goal based engagements with fixed milestones
“Available to legacy clients and project add-ons. Please contact for more information